Can you share a bit about your business and what you do?

Ellestrations is a business that I hope provides joy and warmth to its clients. Through Ellestrations, I mainly offer hand-lettered signs for events and digital portraits. Those are my main niches, but I have also been designing a lot of logos for up and coming businesses that have been super rewarding and creating home decor. I love working with my clients on any project until their project is perfect and exactly what they envisioned. 

When and why did you decide to start your new business?

I started Ellestrations in July 2019. I have always enjoyed art and creating in general since a young age. Over the years, I had a handful of loved ones suggest and encourage me to start selling my work. I had accrued a vast collection of old acrylic and mixed media paintings throughout the last 10 years. Since I couldn’t really figure out how to price my existing paintings, I felt like I had to find something I loved doing and could do over and over again. 

I realized that I really enjoyed creating event signage by hand. I love taking the raw materials and putting them together to create something that would contribute to someone’s special day or moment. As for digital portraits, a lot of my work allows me to immortalize a loved one in a client’s life or take a snapshot or moment and customize it specifically for them. 

What do you love most about running your own business?

I love that it doesn’t feel like work. It has really always been a dream to create art for a living. Fortunately, I’m actually really passionate about my career too, or what some might refer to as their “9-5”. So I’m really living my dream right now. 

Aside from being able to run Ellestrations how I want to, what I love most is how my work makes my clients feel. You know when you envision something, and you can see it in your mind, but sometimes it’s almost impossible to get it down on paper or make the picture in your head tangible? Ellestrations allows me to work with my clients, understand their vision.. and make it tangible. I make it real for them. That’s what I love the most. 

What are your overall goals for your business?

My overall goal is to be an established and well-known calligrapher in the Bay Area. I’d love the opportunity to work with more event planners throughout the bay. 

What services do you provide for anyone who may want to reach out to you/work with you?

I mostly provide Event Signage and Digital Portraits. I often take on Home Decor projects, create Logo designs, and photo booth props.