Tell us a bit about your business and what you do!

I started my online store, SHOPBYJU, in May 2020. I make an array of fun custom tie-dye clothing for adults and kids.

How and when did you decide you wanted to start this new venture?

I’ve loved anything related to clothes and fashion for as long as I can remember, so I always knew I wanted to start something. Still, I hadn’t really found what I was truly passionate about. I started styling and shooting friends here and there, and although I love doing that, I wasn’t OMG about it. I made myself a tie-dye sweater and shorts set over quarantine and posted a pic on the gram. The rest is history! I received lots of cool feedback, and people were asking me where they could get a set. That’s when the idea came to me, and I decided to make and sell tie-dye sets and then added tees and kids’ clothing. Everything I sell are items I truly love to wear, and I’m all about that comfy, chill look. The cool thing is I still get to style and shoot, which I love to do, but I do it for my shop now!

What do you love most about being a small biz owner?

As a small business, you’re pretty much doing it all and wear many hats. I’ve learned a lot during the process, which makes me feel confident that I can do anything I set my mind to. It is hard work but at the same time, so much fun and very rewarding to see people wearing your items and loving them.

What are your goals as a small biz owner?

I want to expand my selections and grow! I definitely want to start working on items outside of tie-dye. I have many ideas, and I’m very excited to see where my journey goes. Stay tuned!