Meet the Owner: Jane of stupidkitsch

Stupid Kitsch is women-owned and POC-owned. 

Can you share a bit about your business and what you do?

I own, an online shop of quirky clothing and accessories made by small, women/POC/LGBTQIA-owned brands. Every product we carry makes a statement either visually or literally. Our mission is to support local artists and eco-friendly finds.

When and why did you decide to start your new business? 

I launched in August 2020, but I had dreamed of opening my own business many years prior. I bounced around from job to job for many years, realizing that I didn’t want my growth to depend on someone else’s decision. I wanted to take control of my feature, and more importantly, I wanted to build something that really mattered. 

What do you love most about running your own business?

I love the freedom to express myself creatively by curating a collection of products that reflect my personal style and sharing it with others. I also love building positive relationships with the brands I carry and knowing that the impact creates a sense of community and support for like-minded individuals. 

What are your overall goals for your business?

My overall goal is to make a real impact. Whether it’s providing socially conscious options to shop or creating opportunities for underserved people and communities, I want to see a departure from the corporate-style business. I want everyone I interact with to feel empowered. In the short term, I’m seeking growth in the hopes that my overall goals can be realized. 

For funsies, what’s your favorite product you’ve had so far? 

I’d have to say my favorite product I carry is the Make Racists Afraid Again pin by Craft Boner. I love the contrast of having a cute design with a very aggressive message, but a message I stand behind nonetheless.

If someone may want to reach out for a collab or another service, what else can you provide? 

  • Fundraising partnerships
  • Design collab opportunities

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