411 in the 510's primary focus is to do just what the title states: bring the news to the 510... and everywhere else within the Bay Area, not just in the East Bay! It just so happened the title was very catchy.

In 2020, the initial goal was to give the spotlight to small business owners throughout the Bay Area when we were all in our homes pursuing our passions comfortably in sweatpants. 

Seeing the curiosity and engagement from all of YOU, 411 in the 510 grew to what it is now. Personal and 100% genuine reviews of new events, venues, restaurants, etc. Oh, and don't worry. We'll continue introducing new small business owners.